Privacy Policy

J Smith Flooring · www.jsmithflooring.co.uk · [email protected]
36 Singer Way, Kempston, MK42 7AF, United Kingdom
Last updated: 27 October 2026

1. Introduction

At J Smith Flooring, we are committed to protecting your privacy and handling your personal information responsibly.

We provide commercial and domestic flooring installation services. When you visit our website, contact us, request a quotation, arrange flooring installation or otherwise interact with our business, we may collect and process personal information about you.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, who we share it with and what rights you have over your personal information.

We aim to comply with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended, together with other applicable laws.

We only process personal information where we have an appropriate lawful basis and retain it for no longer than necessary for the purposes for which it was collected, subject to applicable legal requirements.

2. Who We Are

We are J Smith Flooring, a business providing commercial and domestic flooring installation services.

Our contact details are:

J Smith Flooring
36 Singer Way
Kempston
MK42 7AF
United Kingdom
Email: [email protected]
Website: www.jsmithflooring.co.uk

For the purposes of applicable data protection legislation, we act as the data controller for personal information we collect and use in connection with our business, except where we explain otherwise.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.

3. Personal Information We Collect

We may collect different types of personal information depending on how you interact with us.

3.1 Information You Provide to Us

When you contact us, request a quotation or arrange flooring work, we may collect:

  • Your name and title.
  • Your email address.
  • Your telephone or mobile number.
  • Your home, business or installation address.
  • Your business name and professional contact details.
  • Information about your flooring requirements and the services you are interested in.
  • Property details, measurements, photographs, plans and installation preferences you provide.
  • Details of quotations, orders, contracts, invoices and payments.
  • Communications, feedback, complaints and customer service enquiries.

We use this information to understand your requirements, respond to your enquiries and provide our flooring services.

3.2 Information from Commercial Customers

When we work with businesses, contractors, landlords, property managers, developers or other commercial clients, we may collect:

  • Company and trading names.
  • Business addresses.
  • Names and contact details of employees, representatives and contractors.
  • Project specifications and work schedules.
  • Site access and installation arrangements.
  • Purchase orders, contracts and invoices.
  • Communications concerning quotations, installations and ongoing projects.

Where this information identifies an individual, it may constitute personal data under applicable data protection law.

3.3 Website and Technical Information

When you visit our website, we and our service providers may collect technical information, including:

  • IP address.
  • Browser type and version.
  • Device type and operating system.
  • Website pages visited and interactions.
  • Referring websites.
  • Approximate location information derived from technical data.
  • Cookie identifiers and other online identifiers.
  • Visit dates, times and website usage statistics.

We use this information, where permitted, to maintain our website, understand how visitors use it, improve performance and protect against misuse.

3.4 Telephone Calls and Recordings

Where our telephone systems support call recording or transcription, we may collect:

  • Audio recordings of telephone conversations.
  • Telephone numbers and call metadata.
  • Call dates, times and durations.
  • Written transcripts of calls.
  • Notes and summaries of conversations.
  • Information about your enquiry, quotation or flooring project.

We explain how we handle call recordings and transcripts in Section 6.

3.5 Website Chat and Messages

When you communicate with us through website chat, online forms, email, telephone or messaging services, we may collect:

  • Your name and contact details.
  • Messages and chat transcripts.
  • Details of your enquiry or project.
  • Relevant timestamps and technical interaction information.
  • Automated summaries or responses generated by communication systems.

We use this information to respond to your enquiries, maintain appropriate business records and provide customer support.

3.6 Payment Information

When you pay for our services, we may process information needed to administer and record the transaction, including invoice details, payment amounts, transaction references and payment status.

We do not accept or process payments by credit or debit card. Customers make payments to us by bank transfer using the bank details provided on our invoices.

We use Xero accounting software to manage our invoicing, payment records and accounting information. Payment information, such as the date, amount and reference of payments received, may be recorded in Xero for accounting, reconciliation and financial record-keeping purposes.

We do not collect or store customers’ credit or debit card details.

4. How We Collect Your Information

We may collect personal information:

  • Directly from you through our website, telephone calls, emails, forms, messages or in-person conversations.
  • When you request a quotation or book our flooring services.
  • When you provide information about a commercial or domestic flooring project.
  • From your employer, business or authorised representative where relevant.
  • Through cookies, website analytics and technical systems.
  • Through third-party customer management and communications services.
  • From publicly available business sources where appropriate and lawful.
  • Through referrals or enquiries made on your behalf.

Where we collect personal information from another source, we will provide the privacy information required by law where applicable.

5. How We Use Your Information

We use personal information for the following purposes.

5.1 Responding to Enquiries and Providing Quotations

We use your contact details and project information to respond to enquiries, discuss your flooring requirements, arrange site visits, prepare estimates and provide quotations.

Lawful basis: Taking steps at your request before entering into a contract and, where appropriate, our legitimate interests in responding to prospective customers.

5.2 Providing Flooring Services

We use relevant information to arrange installations, schedule work, communicate with customers, coordinate projects, manage contractors and suppliers, and provide aftercare.

Lawful basis: Performance of a contract or taking steps at your request before entering into a contract.

5.3 Managing Payments and Business Records

We use relevant information to issue invoices, reconcile payments, maintain accounts, comply with tax and accounting requirements and recover outstanding amounts where necessary.

Lawful basis: Performance of a contract, compliance with legal obligations and, where appropriate, our legitimate interests in managing our business.

5.4 Customer Communications

We may contact you by email, telephone or text about your enquiry, appointments and project, including automated reminders. We only send marketing if you have agreed or are an existing customer, and you can opt out at any time.

Lawful basis: Performance of a contract, our legitimate interests and, for marketing, your consent where required.

6. Call Recordings and Transcripts

Where calls are recorded, we will tell you at the start of the call. Recordings and transcripts are used to keep accurate records, improve our service and resolve disputes, and are only accessed by authorised staff. If you would prefer not to be recorded, please let us know.

7. Sharing and Storing Your Information

We do not sell your personal information. We share it only where needed to run our business, such as with our customer management system (HighLevel), our accounting software (Xero), IT providers, fitters and suppliers working on your project, our professional advisers, and authorities such as HMRC where required by law. Some providers may store data outside the UK, and where they do, appropriate legal safeguards are in place.

We keep your information for as long as needed for your enquiry, project and any guarantee, and to meet legal, tax and accounting requirements (normally at least 6 years for customer records). We then securely delete it.

8. Your Rights

You can ask us to access, correct or delete your information, restrict or object to how we use it, receive a copy to transfer elsewhere, or withdraw your consent by emailing [email protected]. If you are unhappy with how we have handled your information, please contact us first. You can also complain to the Information Commissioner’s Office at ico.org.uk.